Clozit was born out of my own need to organize my wardrobe and streamline the process of getting dressed in the morning. I led the design to create an experience that was intuitive and seamless. It is available on iOS.
PROJECT SUMMARY
The version of the app at first launch was intentionally simple, with core functionality that provided a solid base off which to add features in the future. For the second release, I added tags and filtering for personalization and flexibility as well as a rethinking of the dressing room feature.
RESEARCH
1. Competitive Research
User reviews for similar apps yielded a lot of information that helped us understand what new features to prioritize and where other apps excelled or missed the mark with those features. Flexibility in categorizing items and outfits and better filtering were popular topics.
2. Market Research
I surveyed 50 women about how they organize their closets to understand how the filtering and sorting happens in real-life closets. Which factors are relevant to them when organizing their closet? How organized is their closet on a scale of 1-4? The surveys revealed a few common patterns that influenced the overall tag experience.
3. Market Research
I talked to 6 women and 2 men to validate the new design of the dressing room. The expandable card design was flexible, but introduced complexity that I wanted to ensure was understandable to the user.
"Work section (pants, skirts, tops, tank tops, jackets all have a place); casual (long sleeve, short sleeve are separate; exercise, pool (pool cover ups and exercise are separate sections) dresses"
- user, female, age 35
CHALLENGES
Encourage the user to enter as much information as possible without making it seem necessary or a chore.
Choosing items in the dressing room should be flexible but not confusing.
Provide the user with multiple ways to choose items to accomodate for all the ways users pick an outfit.
INFORMATION ARCHITECTURE
Below is the updated flow for the new release with new screens for filtering and individual items.
DESIGN
Item categories like tops and shoes are pre-determined and required to provide the least organized of users with a baseline of sorting and filtering ability.
The expandable card can fully collapse to allow the user full access to the screen to create heir outfit. Swiping through items in edit mode allows user to choose their items instead in-context of the outfit they've already created.
